Program Description

The Department of Marketing at AASTMT delivers programmes and courses that focus on satisfying customer needs through product and service development and planning, pricing, advertising, promotion, and distribution. Our courses offer a variety of innovative modules where you’ll have the opportunity to study both the latest academic research and industry trends in this dynamic field. You’ll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the chance to develop your creative skills. Not only that, but you’ll also explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy.

Learning Outcomes

• Upon completion of the Marketing major, students will have learned how to: 1. Develop marketing strategies based on key consumer dimensions including buying behaviours and existing customer attitudes. 2. Understand how to properly conduct marketing research. 3. Develop promotional strategy skills, including product/service and customer analysis and interactive personal selling skills in a simulated selling situation. 4. Develop an appreciation and understanding for marketing in different cultures and countries. 5. Develop career path interests and key transferable skills that are essential to a career in marketing.