College of Management & Technology  Cairo
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Integrated Marketing Communications

  • Marketing |

Description

This course was given to practice the integration between advertising and marketing communications and to allow the students to apply concepts as often as possible

Program

Marketing and International Business

Objectives

  • To be able to learn the following: IMC and communications, Corporate image and name, consumer purchasing process, E-marketing, advertising and promotions, personal selling and Public Relations

Textbook

Data will be available soon!

Course Content

content serial Description
1Chapter 1: integrated marketing communications
2Chapter 2: Corporate image and brand management
3Chapter 4: IMC planning process
4Chapter 5: Advertising management
5Chapter 6: Advertising design
6Chapter 6: advertising design (cont.)
77th week exam
8Chapter 6: Advertising design (cont.)
9Chapter 8: advertising media selection.
10Chapter 10: consumer promotions
11Chapter 11: personal selling
1212th week exam
13Chapter 12: public relations
14Chapter 13: Cause related marketing
15Chapter 14: Green Marketing
16Final Project

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA327
  • Credit hrs: 3
  • Prequisites: A315,A316
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