Description

This subject provides a detailed overview of the concepts and processes used in doing business electronically. This will include information exchange processes (EDI) and inter- and intra-organisational communications electronic exchange and business including EFT, smart cards and electronic money security issues and networks internets, intranets and extranets business models and e-commerce the internet customer and marketing economics and e-commerce taxation, business and exchange issues in e-commerce legal and ethical issues in e-commerce. Students will receive experience in using and adapting existing www and electronic commerce software in developing applications of e-commerce in real-world contexts.

Program

Marketing and International Business

Objectives

• This course has two primary purposes: rn-Learn the terminology, technical architecture and business benefits of Electronic Commerce with an emphasis on the World Wide Web.rn-Explore emerging technologies in the dynamic world of the World Wide Web.rn-Plan, design, build and implement a business based Web Site. rn-Develop the technical documentation for requirements definition, al specifications, technical design and project planning of the Web Site. rn-Practice the use of Microsoft Frontpage.rn-Effectively use tools for establishing a presence on the Web.