College of Management & Technology  Cairo

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Marketing Research

  • College of Management & Technology |

Description

The aim of this intensive course is to familiarize students with basic applications of research in marketing. The course shall expose students to the marketing research process through real case applications, examples as well as theory. Furthermore, this course allows students to understand fundamentals that allow them to become researchers and intelligent users of research.

Program

Marketing and International Business

Objectives

  • The course comprises:rn-Research Design formulationrn-Data Collection preparation, analysis and reportingrn-Real Life cases related to each topic covered

Textbook

Data will be available soon!

Course Content

content serial Description
1Introduction to marketing Research
2Defining the marketing research problem and developing an approach
3Research Design formulation
4Exploratory research design (Secondary data)
5Exploratory Research design(Secondary data) continued
6Exploratory Research design qualitative research
77th week exam
8Descriptive research design (Survey and observation)
9Measurement and scaling Comparative
10Measurement and scaling ComparativernContinuedrn
11Measurement and scaling non Comparative
1212th week exam
13Sampling design and procedures
14Questionnaire preparation
15Questionnaire preparation continued
16Project preparation and presentation

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA326
  • Credit hrs: 3
  • Prequisites: A222,A315,A316
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