College of Management & Technology  Cairo

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Advertising management

  • College of Management & Technology |

Description

This course exposes students to contemporary and relevant information about the ever changing world of advertising

Program

Marketing and International Business

Objectives

  • This course provides an understanding in the following topics planning and strategy, effective advertising media, effective advertising messages, integration and evaluation

Textbook

Data will be available soon!

Course Content

content serial Description
1Ch1: The new world of marketing communication
2Ch1: The new world of marketing communication
3Ch2: Integrated brand communication
4Ch2: Integrated brand communication
5Ch3: Brand communication and society
6Ch4: how marketing communication works
77th week Exam
8Ch7: strategic planning
9Ch8: the creative side
10Ch9: copywriting
11Ch12: traditional media
12Submission on term paper
13Ch13: digital media
14Ch14: media planning and buying
15Evaluation and effectiveness
16Final Presentation

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA328
  • Credit hrs: 3
  • Prequisites: A327
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