College of Management & Technology  Cairo

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Management of Distribution

  • College of Management & Technology |

Description

Providing an overall understanding of distribution channel management and its implications on marketing strategy, and mix

Program

Marketing and International Business

Objectives

  • Students should be able to identify the importance of channel management and its impact and role on marketing decisions and managers

Textbook

Data will be available soon!

Course Content

content serial Description
1Marketing channels: structure and s
2An analytical framework for channel design and implementation
3Segmentation for marketing channel design : service outputs
4Segmentation for marketing channel design : service outputs
5Supply side channel analysis: channel flows and efficiency analysis
6Supply side channel analysis: channel structure and membership issues
77th week exam
8Channel power: Getting it, using it, keeping it
9Channel power: Getting it, using it, keeping it
10Strategic alliance in distribution
11Vertical integration in distribution
12Project presentations
13Retailing
14Wholesaling
15Franchising
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA417
  • Credit hrs: 3
  • Prequisites: A315
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