This course is basically designed to teach the fundamental tools and techniques of artificial intelligence in the field of digital media. It aims at developing learners’ knowledge and context of AI applications by exploring the evolution and current trends of AI in content creation, marketing, and media production. It progresses learners’ technical and operational skills as well as their analytical and problem-solving abilities in applying AI-driven solutions. It is also designed to teach the theoretical, ethical, and technical principles of using AI for tasks such as automated content generation, audience analytics, and personalization. Principally, learners are taught how to: utilize AI tools for text, image, and video creation; analyze media performance using AI-powered analytics; implement machine learning models for targeted campaigns; and integrate AI into creative workflows to produce efficient and innovative outcomes. The course also examines the impact of AI on the media industry and the emerging best practices adopted by leading professionals
