The College of Language and Communication offers its students training opportunities at “Pimula”, which is one of the most prominent advertising agencies in Egypt. Students get introduced to the foundations of content creation which encompasses delivering a specific message to a target audience through symbols, images, and words. Students also learn the latest trends and the essential software that a professional designer must be familiar with to excel in the labour market. Moreover, students learn basic photography and lighting principles. They also get acquainted with the latest means of advertising in addition to the practical application of everything they learn, which gives the students the chance to use their final products when applying for any job after graduation.