At the College of Language and Communication, students gain valuable industry exposure through their training at the “General Agency for Advertising,” a marketing and communications firm known for delivering impactful campaigns. The program emphasizes the end-to-end process of advertising—from conceptualizing creative ideas to executing multi-platform strategies. Students are actively involved in brainstorming sessions, client briefings and production planning, giving them a clear understanding of how advertising agencies operate. This immersive experience not only strengthens their creative thinking and communication skills but also prepares them to adapt to the fast-paced demands of the advertising world
