The intended learning outcomes of this course are categorized under the following four headings: 1. Knowledge and Understanding 2. Intellectual Skills 3. Professional and Practical skills 4.General and Transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.
Media Tracks
McCombs, M., Holbert, L., Kiousis, S., & Wanta, W. (2011). The news and public opinion: Media effects on civic life. Polity.
content serial | Description |
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1 | Lecture Introduction and Orientation Defining major concepts: what is public opinion? Role of communication Section Introduction and Orientation, Defining major concepts: what is public opinion?, Role of communication Application Assignment 1: Read an academic article on role of communication and write a 2 page report |
2 | The News Media Chapter 1: Changing communication environment Section The News Media Chapter 1: Changing communication environment Application Exercise: Choose a current issue and develop survey questions that tests the public's reaction |
3 | The News Media Chapter 1: Changing communication environment Section The News Media Chapter 1: Changing communication environment Application Exercise: Choose a current issue and develop survey questions that tests the public's reaction |
4 | Lecture II. Setting the civic stage. Chapter 4: The Audiences for news Section II. Setting the civic stage. Chapter 4: The Audiences for news Application |
5 | Chapter 5: Focusing public attention Section Chapter 5: Focusing public attention Application Assignment 3: Read an article on how the media frames political issues and write a 2 page report |
6 | Revision |
7 | 7th week exam |
8 | Chapter 6: learning from the news Section Chapter 6: learning from the news Application Exercise: Discuss an academic article on news framing |
9 | Chapter 7: Forming Opinions Section Chapter 7: Forming Opinions Application |
10 | Chapter 8: Tone of the news Section Chapter 8: Tone of the news Application Exercise: In class discussion on attitude strength, opinion and response stability |
11 | Chapter 9: Political Behavior Chapter 10: What citizens bring to the news Section Chapter 9: Political Behavior Chapter 10: What citizens bring to the news Application Exercise: Develop a choice questionnaire addressing a current issue |
12 | 12 th Exam |
13 | Chapter 11: News influence on civic life Section Chapter 11: News influence on civic life Application Exercise: Discuss an academic article on how citizens attitudes affect their decision making process during elections |
14 | Chapter 12: Assessing the role of news in civic life Section Chapter 12: Assessing the role of news in civic life Application In class discussion on the news media significant effects on individuals civic life and the way that the democratic process works in practice. |
15 | Revision |
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