Description

This course focuses on the historical, cultural, economic, and political impact of mass communication on individual media consumers and on American and global cultures. Topics may include corporate control, the role of government, freedom of expression, values and ethics, journalism, advertising, public relations, and media effects. Specific media industries, including radio, television, movies, newspapers, books, magazines, and the internet, will be examined.

Objectives

• Define communication its process and components Differentiate between the five forms of communication Differentiate between the different kinds and tools of mass media Identify the range of media technologies and their industries Understand the effects of media messages Identify basic concepts of mass communication mass media relative to the historical cultural economic and political issues surrounding these concepts Determine how the communication process is applied in different media forms Indicate how the features of different media forms are applied in the real world Evaluate messages produced by others using competent feedback Evaluate the diversity of representations in the media and discuss potential effects Analyze the ways in which personal presentation and environment provide nonverbal cues Recognize how to interact with media industries and media content to create meaning Apply their understanding of communication models in improving their media literacy skills Employ strategies for effective informative speaking including avoiding persuasion avoiding information overload and engaging the audience Compose an audience centered specific purpose statement for a speech Employ media literacy skills to evaluate media messages Choose the best media to use in creating a media content Plan for creating a media content in different media outlets Create speaking outline Work in a team environment Develop presentation skills Improve critical thinking skills Apply simple research tasks