Description

By the end of this course students should be able to: Know the basic concepts and theory in new (digital) media Understand the context of computer-based communication Determine the stages that provided the foundation for today’s digital communication technologies Understand the right target audience for digital platforms, and the difference between it and the target audience for traditional media. Recognize how digital media technologies – current and future – may affect society: culturally and economically. Identify the WWW as a research tool Analyze the elements of how the digital media works Evaluate and refine skill in identifying and citing credible resources Discuss the creation of content, audience segmentation and analysis. Use several tools for content curation. Apply the understanding of the historical context, current trends and future projections of digital communication methods Plan for mapping the Segments of digital persona Use different techniques and tools in the digital media Develop an understanding of the use of New Media. Find facts and figures related to Digital media, worldwide and local. Establish and manage online business identity.

Objectives

• Because multimedia became a dominant concept in our everyday life and at the same time the web became the major host of any type of media, this course covers the basics of both of them. The course explains the basics of the main multimedia components: text, graphics, video, animation and sound. Throughout the course, students are introduced to designing and creating different types of vector graphics using Adobe Illustrator. They are also introduced to a powerful and versatile tool for creating visual effects on post-produced digital video using Adobe After Effects. The course also covers the main concepts of web designing and the latest technologies used in it like Cascading Style sheets and JavaScript. For deep understanding of these web technologies, the students are required to build a simple website using supervised training on the powerful Adobe web editing tool Dreamweaver. Finally, the course sheds a spot on both responsive web design and content management systems.