College of Language and Communication  Alexandria

Media Ethics

  • College of Language and Communication |

Description

By the end of this course, the students should be able to: Define the historical and philosophical approach for studying media ethics ( an introduction) . Identify the different types of media ethics .. Identify the basics theories related to analyzing ethical implications of media. Describe differences between ethics, law and codes of ethics. Recognize the importance of codes of ethics. Identify topics related to journalism, to the usage of visual content in broadcasting. Analyze media content, as it is applied to the study of media-related topics and issues. Use contextual elements in analyzing photographs, images, and frames from videos. Analyze the unethical content in media according to ethical theories. Differentiate between ethics, law and codes. Compare between propaganda techniques in public relations and advertising. Analyze contextual elements in analyzing videos. Manage the impact of abiding by media ethics on exercising any media-related profession. Plan to apply impact and usage theories in practical life both for the students as professionals or critical consumers of media products. Plan to apply theories related to assessing the ethical implications of media content, in practical life both as professionals or critical consumers of media products, . Criticize ethical problems in law and different types of codes of ethics Plan to Apply critical analysis skills. evaluate the best techniques for ethical media content. Apply simple research task. Use critical thinking skill to analyze media content . Manage and collect a well-defined data from a range of sources in carrying out independent research. Apply critical analysis skills. Use codes of ethics for ethical decision .

Objectives

  • The course aims at building the critical and analytical skills of students as consumers of media, and future professionals working in media-related fields, by notably introducing them to different aspects related to the production of media content in different fields of specialization. The course aims particularly at spreading awareness about the ethical implications which might result from the production, distribution, and exhibition of certain media contents. The course also introduces students to the codes of ethics that the media professionals must abide by, emphasizing hence on the importance and value of professional ethics.

Textbook

PEREBINISSOFF Philippe. Real-World Media Ethics (Inside the Broadcast and Entertainment Industries). London: Focal Press, 2008. All the following books tackle issues related to “Media Ethics” in some of their content. The Encyclopedia of Journalism encompasses a wide range of articles related to media in general, as well as parts dedicated to notorious examples of some of the “codes of Ethics” adopted worldwide. A Primer on Communication Studies, v. 1.0, PDF-ebook, https://4014books.lardbucket.org/books/a-primer-on-communication-studies/ CAMPBELL Richard et alii. Media and Culture: An Introduction to Mass Communication (N.Y.: Bedford/ ST. Martin’s, 4014). HARTLEY, John. Communication, Cultural and Media Studies: The Key Concepts. Third edition (ebook published by Routledge).

Course Content

content serial Description
1Orientation to the course - Introduction about media ethics
2Types of Media Ethics
3Ethical theories of Media Usage and Impacts
4Comparative analysis of different journalism codes of ethics on international scale
5Ethics and Law
6Videos and Ethics
7Videos and Ethics - 7th week Exam
8Image and Ethics
9Ethics and News
10PR and Ethics
1111Reviewing 12th project
12Reviewing 12th project - 12th week’s project submission
13Advertising and Ethics
14Propaganda
15Final Revision Q/A session

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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