Description

By the end of this course students should be able to: 1.1 Trace the history of early communication models and introduction. 1.2 define the concept of theory and model. 1.3 Understand the main purposes of communication theories. 1.4 Differentiate between different approaches in mass communication theories. 1.5 present different communication theories assumptions and uses.. 1.6 Understand the use of communication theories in scientific research. 1.7 Recognize the importance of theoretical models. 1.8 identify the different approaches to study the elements of communication process. -

Program

Media Tracks

Objectives

• This course provides the students with examination and critical analysis of major theories in communication process, starting from the really communication models and scholar's attempts to understand the core elements of communication, to major theories that try to understand the effect of media on audience, how audience use media, how people learn from media and how media shape people's opinion, attitudes and views. This course gives the students the ability to look deep to any media content in relation to major communication theories and empowers them with using these theories in creating any new media content. Also this course enables the students to understand the role of media theories and models in scientific research and the different steps that should be followed to study the relationship between media, society and people.