The Intended Learning Outcomes of this course are categorised under the following four headings: 1. Knowledge and understanding 2. Intellectual skills 3. Professional and practical skills 4. General and transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.
Media Tracks
Poulin, R. (2011). The Language of Graphic Design: an illustrated handbook for understanding fundamental design principles. Rockport.
| content serial | Description |
|---|---|
| 1 | The design process: an introduction The process designers use to solve a design problem |
| 2 | The basic elements of Graphic Communication Point / Line / Typography / Images |
| 3 | Unity Gestalt Theory / Grid / Alignment |
| 4 | Focal Point & Visual Emphasis Ways of creating visual emphasis / degrees of emphasis / hierarchy |
| 5 | Scale and Proportion Internal Proportions / Cropping / Frame |
| 6 | Balance Symmetry/Asymmetry Ways to achieve symmetrical and asymmetrical compositions |
| 7 | 7th week assessment |
| 8 | Rhythm Alternating and progressive rhythm in design |
| 9 | Texture and pattern How pattern and texture can be used in design |
| 10 | Illusion of Space Ways to achieve illusion of space |
| 11 | Illusion of Motion Ways to achieve illusion of motion |
| 12 | 12th week assessment |
| 13 | Colour Theories Colour theories and colour mixing |
| 14 | Size, function and format How size, functionality and format of a design application affects the user / viewer |
| 15 | Final revision |
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