Program Overview:
The Master Quality Management - Tourism Track offered by the Productivity and Quality Institute is designed to equip students with specialized knowledge and skills in quality management within the tourism industry. This program addresses the unique challenges of ensuring high standards of service quality and customer satisfaction in tourism and hospitality.
Key Components:
- Tourism Quality Management Systems: Study of quality management frameworks and systems tailored for the tourism industry, such as ISO 22483.
- Service Quality and Customer Satisfaction: Techniques for measuring and improving service quality and enhancing customer satisfaction.
- Sustainable Tourism Practices: Principles and practices for promoting sustainability in tourism operations.
- Tourism and Hospitality Marketing: Strategies for effectively marketing tourism services and managing customer relationships.
- Risk Management in Tourism: Identifying, assessing, and managing risks specific to the tourism and hospitality sectors.
- Lean and Six Sigma in Tourism: Application of Lean and Six Sigma methodologies to improve efficiency and reduce waste in tourism operations.
Learning Outcomes:
Graduates of the program will be able to:
- Implement quality management systems in tourism and hospitality organizations.
- Enhance service quality and customer satisfaction through effective management practices.
- Promote and integrate sustainable practices in tourism operations.
- Develop and execute marketing strategies for tourism services.
- Identify and manage risks associated with tourism and hospitality.
- Utilize Lean and Six Sigma principles to optimize tourism operations.
Career Opportunities:
The program prepares graduates for roles such as:
- Quality Manager in Tourism and Hospitality
- Customer Service Manager
- Sustainable Tourism Consultant
- Tourism Marketing Specialist
- Risk Manager in Tourism
- Operations Manager in Hospitality
Flexible Learning Options:
The program offers flexible learning options, including part-time and full-time study, with classes available at multiple locations and through online educational platforms. This flexibility allows students to balance their studies with professional and personal commitments.
This program is ideal for professionals seeking to enhance their expertise in quality management within the tourism industry, equipping them with the skills to lead initiatives that ensure high standards of service quality and customer satisfaction.
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