- Degree Bachelor
- Code: COM231
- Credit hrs: 3
- Prequisites: None
This course is an overview of design principles and practices common to most design professions, to give students a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. Students will learn the language of design, how to think like a designer, how to judge between good and bad design execution, and where to go for additional resources of specialized design practice.
Media Department
Poulin, R. (2011). The Language of Graphic Design: an illustrated handbook for understanding fundamental design principles. Rockport.
| content serial | Description |
|---|---|
| 1 | The design process: an introduction The process designers use to solve a design problem |
| 2 | The basic elements of Graphic Communication Point / Line / Typography / Images |
| 3 | Unity Gestalt Theory / Grid / Alignment |
| 4 | Focal Point & Visual Emphasis Ways of creating visual emphasis / degrees of emphasis / hierarchy |
| 5 | Scale and Proportion Internal Proportions / Cropping / Frame |
| 6 | Balance Symmetry/Asymmetry Ways to achieve symmetrical and asymmetrical compositions |
| 7 | 7th week assessment |
| 8 | Rhythm Alternating and progressive rhythm in design |
| 9 | Texture and pattern How pattern and texture can be used in design |
| 10 | Illusion of Space Ways to achieve illusion of space |
| 11 | Illusion of Motion Ways to achieve illusion of motion |
| 12 | 12th week assessment |
| 13 | Colour Theories Colour theories and colour mixing |
| 14 | Size, function and format How size, functionality and format of a design application affects the user / viewer |
| 15 | Final revision |
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