Bachelor of Arts in Media – College of Language and Communication
Upon successful completion of the BA in Media, all graduates will have demonstrated a defined set of competencies that reflect both disciplinary knowledge and professional practice.
Graduates will be able to:
Demonstrate advanced theoretical grounding in media and communication studies, critically engaging with key concepts, debates, and paradigms.
Apply robust research and analytical skills, using qualitative and quantitative methods to investigate and evaluate complex media-related issues.
Show professional proficiency in content creation across print, audio, visual, and digital platforms, integrating creative and technical skills.
Understand and apply ethical, legal, and regulatory frameworks governing media production and dissemination in professional decision-making.
Integrate bilingual language and communication skills effectively in professional contexts.
Examples of expected graduate abilities:
Research, evaluate, and synthesize information to solve media-related problems using appropriate methods.
Conceptualise, design, and produce media products for target audiences using suitable channels, combining creative and analytical skills.
These outcomes align with EQF Level 6 descriptors, ensuring both advanced theoretical knowledge and practical competences required for bachelor-level qualifications.
A. Radio & Television Production
Graduates will be able to:
Demonstrate comprehensive academic, professional, and communication skills relevant to the media sector.
Critically explain the history, evolution, and current trends in broadcasting, including emerging technologies (streaming, podcasting, AI).
Apply a thorough understanding of media ethics, laws, and regulations to ensure accuracy, fairness, and compliance.
Analyse and assess broadcast content for technical, creative, and ethical quality.
Apply research, analytical thinking, and creative problem-solving to adapt to technological and audience demands.
Design production strategies for targeted audiences and platforms.
Operate professional broadcast equipment and software to produce high-quality audiovisual content.
Manage the full production cycle: pre-production, production, and post-production.
Create compelling stories for radio and TV through scriptwriting and audience engagement techniques.
Compile a professional broadcast portfolio showcasing diverse work.
Collaborate effectively in team-based production environments with leadership and delegation skills.
Communicate clearly with both technical and non-technical audiences.
Manage resources and meet tight deadlines while maintaining quality.
Adapt to new technologies and workflows through continuous learning.
B. Digital Media
Graduates will be able to:
Demonstrate advanced knowledge of digital media concepts, tools, and strategies.
Apply principles of visual design, UX/UI, and cross-platform storytelling with ethical and legal considerations.
Critically evaluate emerging technologies (VR, AR, AI, interactive platforms) and assess their integration potential.
Analyse digital media trends and audience engagement metrics to develop evidence-based strategies.
Solve technical, creative, and strategic problems in multimedia production.
Design integrated digital marketing campaigns combining SEO, social media, and analytics.
Produce multimedia content using industry-standard tools (e.g., Adobe Creative Suite, CMS, web frameworks).
Integrate storytelling with UX/UI to create interactive user experiences.
Plan and execute multi-platform campaigns for social media, blogs, video, and online ads.
Maintain a professional online portfolio showcasing technical and creative projects.
Collaborate in multidisciplinary teams with programmers, designers, and marketers.
Communicate ideas effectively to diverse audiences through digital media.
Adapt to new technologies and industry shifts.
Manage projects from concept to delivery in fast-paced environments.
The BA in Media programme offers five minors, each with distinct learning outcomes:
1. Dubbing & Subtitling
Translate scripts for audiovisual content and adapt dialogue for cultural relevance.
Implement dubbing techniques using specialised software.
Master timing and synchronisation for subtitling with both linguistic and technical accuracy.
2. Radio & Television Announcing
Master vocal delivery, on-air presentation, and live reporting techniques.
Operate studio equipment and teleprompting tools.
Deliver scripts confidently while following broadcasting ethics.
3. Digital Journalism
Produce online news content integrating text, images, video, and data visualisations.
Apply journalistic standards of accuracy, impartiality, and storytelling.
Engage effectively with audiences through social media.
4. Digital Advertising
Plan and execute digital campaigns using audience analysis and content creation.
Use advertising platforms and analytics tools to optimise performance.
Understand online consumer behaviour for better targeting.
5. Integrated Marketing Communication (IMC)
Coordinate advertising, PR, and social media into unified campaigns.
Conduct market research and craft strategic brand messaging.
Integrate media strategies across multiple platforms.
Why This Matters?
These outcomes ensure that every graduate not only possesses academic knowledge but also industry-ready skills tailored to current and future media landscapes.
