Bachelor of Arts in Media – College of Language and Communication
Upon successful completion of the BA in Media, all graduates will have demonstrated a defined set of competencies that reflect both disciplinary knowledge and professional practice.
Graduates will be able to:
Upon successful completion of the bachelor’s degree in media, all graduates will have demonstrated a defined set of competencies reflecting both disciplinary knowledge and professional practice. Graduates will be able to:
a.1 Critically evaluate deep theoretical mastery of media and communication studies by engaging with key concepts, debates, and intellectual paradigms aligned with global standards.
a.2 Apply advanced research and analytical skills to identify, investigate, and critically evaluate complex media issues through appropriate qualitative, quantitative, and mixed methods .
a.3 Create professional-quality content across print, audio, visual, and digital platforms and formats, including print, audio, visual, and digital by integrating both creative vision with technical proficiency.
a.4 Adhere to ethical, legal, and regulatory frameworks governing media production and dissemination to ensure integrity, fairness, privacy protection and intellectual property compliance.
a.5 Employ strong bilingual and intercultural communication abilities effectively in written, oral, and visual forms to express ideas persuasively and engage diverse global audiences across academic and professional media contexts.
a.6 Collaborate effectively within multidisciplinary teams by showing leadership, entrepreneurial, adaptability and continuous learning in response to evolving technologies and media industry trends.
Examples of expected graduate abilities:
Research, evaluate, and synthesize information to solve media-related problems using appropriate methods.
Conceptualise, design, and produce media products for target audiences using suitable channels, combining creative and analytical skills.
These outcomes align with EQF Level 6 descriptors, ensuring both advanced theoretical knowledge and practical competences required for bachelor-level qualifications.
A. Radio & Television Production
Graduates will be able to:
b.1 Radio & Television Major
B. Digital Media
Graduates will be able to:
The BA in Media programme offers five minors, each with distinct learning outcomes:
1. Dubbing & Subtitling
Translate scripts for audiovisual content and adapt dialogue for cultural relevance.
Implement dubbing techniques using specialised software.
Master timing and synchronisation for subtitling with both linguistic and technical accuracy.
2. Radio & Television Announcing
Master vocal delivery, on-air presentation, and live reporting techniques.
Operate studio equipment and teleprompting tools.
Deliver scripts confidently while following broadcasting ethics.
3. Digital Journalism
Produce online news content integrating text, images, video, and data visualisations.
Apply journalistic standards of accuracy, impartiality, and storytelling.
Engage effectively with audiences through social media.
4. Digital Advertising
Plan and execute digital campaigns using audience analysis and content creation.
Use advertising platforms and analytics tools to optimise performance.
Understand online consumer behaviour for better targeting.
5. Integrated Marketing Communication (IMC)
Coordinate advertising, PR, and social media into unified campaigns.
Conduct market research and craft strategic brand messaging.
Integrate media strategies across multiple platforms.
Why This Matters?
These outcomes ensure that every graduate not only possesses academic knowledge but also industry-ready skills tailored to current and future media landscapes.
