College of Language and Communication  Cairo

Media Department PLO's

Program learning objectives

The Media Department offers a comprehensive program encompassing two majors:

  • Digital Media

  • Radio and Television Production

Each featuring distinct specializations that cater to diverse student interests. In the Digital Media Major, students can choose from three minors;

  • Digital Advertising

  • Digital Journalism

  • Integrated Marketing Communication

Where they will develop expertise in leveraging digital platforms for effective communication, storytelling, and marketing strategies. On the other hand, the Radio and Television Production Major offers students the opportunity to specialize in Announcing or Dubbing and Subtitling, emphasizing the practical skills necessary for successful careers in broadcast media. Across these specializations, the program aims to cultivate a range of competencies, including creative content production, critical thinking, technological proficiency, and effective communication, equipping students to excel in the dynamic and ever-evolving field of media.