Communication Material" Management

Description

1.Knowledge & understanding 2.Intellectual skills 3.Professional & practical skills 4.General & transferable skillsThroughout this course student should acquire the competencies listed under each heading as follows: 1.1 Understandmarketing basic tools and how it works.1.2 Explorethe power of marketing and its potentials to affect users’ needs1.3Introducestudents to the fundamentals of integrating online & offline marketing communications 2.1 Define Integrated marketing communication 2.2 Discuss the pros and cons of data analytics and data mining2.3 Illustrate how customers canbenefitfrom brands.2.4 Apply the brand components on any given brand By the end of this course students should be able to:3.1 PersonalizeIMC messages depending on the target audience3.2 Writea copy that can be applied to B2C segments and B2B segments3.3 Apply the psychological variables on a customer buying a certain product 4.1 Research new ideas for IMC4.2 Use different tactical tools for a better IMC

Program

Media Department

Objectives

• This course is designed to supply students with advanced knowledge regarding Integrated marketing communications. It also introduces a number of key principles that guide the practice of advertising