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College of Engineering & Technology  Alexandria
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Marketing Management

  • Industrial & Management Engineering |

Description

The evaluation of markets and marketing � The marketing environment � demand and market study � buyer behaviour; consumer and organizational markets. The marketing mix � marketing information system � development of new products and services � product life cycle � pricing and promotional distribution systems � development and marketing plan.

Program

B.Sc. in Industrial and Management Engineering 180 Cr. Hr.

Objectives

  • Understanding the nature of marketing concept. Determining the size and composition of the effective market demand; total and by segment. Understand the criteria for purchasing behaviour of consumer and industrial buyers. Demonstrate the process of marketing information systems and research.. Appreciate the basics of formulating a market plan.

Textbook

Data will be available soon!

Course Content

content serial Description
1The marketing management definitions. The market segmentation and targeting. Application of Analytical Hierarchy process to marketing problems. Marketing Mix. Product Development and Life Cycle. Pricing Methods and Techniques. 7th Week Exam. Pricing Methods and Techniques. Promotion Mix. Evaluation of promotion budget. Distribution. 12th week Exam. Supply chain management and distribution. Revision. Final Exam.
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Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: IM535E
  • Credit hrs: 3
  • Prequisites: 126 Credit Hours
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