Our essential courses have been updated to better suit the fact-paced digital working environment; therefore, we changed our major from “Marketing and International Business” to “Marketing”, with a clearer focus on the digital and transformational elements of Marketing. Our marketing major students study important concepts, such as the power of branding and promotion of products and services to the public, and how to target specific demographics. Our innovative modules combine between the traditional components of marketing with specialized coursework in digital advertising, content marketing, multimedia, brand management, market research, and communications.
