Overview

Marketing has always been a challenging and creative business discipline. As a backbone of most successful multinational and global corporations, marketing presents new challenges to the business and academic world in terms of both theory and practice. The globalization of business has opened up new markets and has altered the nature of competition. The world is becoming a global village and the need for better understanding international business practices, policies and strategies is indispensable. Accordingly the College of Management and Technology has decided to establish the Department of Marketing & International Business to better focus on the marketing students’ needs, introduce new majors with an international/ global perspective and face the new challenges in the Egyptian business environment. The Department of Marketing & International Business currently offers a Major in Marketing with an international/ global perspective that faces the new challenges in the business environment. The Marketing and International Business Department currently offers an educational service giving it a practical flavor as well as getting it in touch with the corporate sector for preparing students to the real industry practices.

• The students registered in the marketing major require finishing 24 Core courses, 18 Major courses, and any 6 of the elective courses to graduate or students who wish to have specific minor are to choose specific 4 courses of minors required + any 2 general elective courses.
• Students with GPA more than 2.0 could register 6 courses equivalent to 18 credit hours per semester and 7 courses as graduation requirements in the last two semesters (Semesters 7 and 8) equivalent to 21 credit hours.
• Each student is allowed to register 2 courses equivalent to 6 credit hours in the Summer Semester.
• Each student could choose to register any course as long as he/ she accomplish its prerequisite.
• The courses in the department are taught in Arabic and English.

Objectives

• Realize the distinguished level and precedence in education.
• Recruit and retain academically prepared and diverse student body
• Recruit the nationally and globally recognized faculty members.
• Develop and support prominent undergraduate and graduate programs that satisfy the national and international requirements.
• Realize the distinguished level and precedence in research.
• Encourage student volunteer activities and community service.
• Develop infrastructure and financial resources.

Values

• Excellence and devotion in education.
• Democracy, mutual respect and integrity.
• Academic research transparency.
• Equality and justice.
• Social responsibility.

Program Map

1. Program Title

• Marketing & International Business

2. Intended Learning Outcomes

• 2-1. Knowledge and Understanding
  • Know the scientific methods to resolve problems and take decisions on different managerial levels.
  • Understand the foundations for preparing plans, programs, and policies in accordance with the institution’s requirements.
  • Perceive the foundations of marketing feasibility studies and evaluate investment proposals.
  • Learn the foundations of designing organizational structures, systems and administrative manuals for the various activities in the institution.
  • Understand the modern managerial philosophies such as total quality management and restructuring and taking advantage of opportunities and applying it in different work settings.
  • Learn principles of leadership and influencing others.
  • Understand organizational communication and work relationships.
  • Understand principles of motivation of others.
  • Know the principles and concepts of policies, strategies and plans and requirements used to meet the expectations of organizational stakeholders.

• 2-2. Intellectual Skills
  • Ability to practice creative and innovative thinking when facing different managerial situations.
  • Link between environmental changes and decision making patterns.
  • Preparing scenarios, strategies, and different models to deal with managerial issues and situations.

• 2-3. Professtional/Practical Skills
  • Prepare strategic plans and working plans and policies
  • Prepare and design different work systems.
  • Design and develop organizational hierarchies.
  • Design and manage management information systems and databases.
  • Prepare feasibility studies and project evaluation.
  • Prepare marketing and sales plans. Financial analysis and investment projects evaluation.
  • Analysis of Markets.
  • Prepare plans and programs for usage, development and maintenance of financial and human resources, as well as other resources.
  • The practical application of modern scientific methods and systems in the field of Business Administration.

• 2-4. Transferable/Key Skills
  • Learn effective time management.
  • Practice effective communication and influencing others.
  • Practice team work.
  • Apply cognitive and intellectual development and continuous self-learning.
  • Learn methods and techniques for solving problems with high competency on individual or institutional level .
  • Gain presentational skills and dialogue.
  • Learn self-management and dealing with work pressure.
  • Practice innovation, development and continues improvement in work.
  • Use terminologies related to program topics.
  • Proficient use of a widely used foreign language.

Courses

The students registered in the marketing major require finishing 24 Core courses, 18 Major courses, and any 6 of the elective courses to graduate or students who wish to have specific minor are to choose specific 4 courses of minors required + any 2 general elective courses.

24 Core Courses:

18 Major Courses:

Elective Courses:

Job Opportunities

There have been lately drastic changes in the economic, technological, political and cultural structure of the Egyptian business market introducing new job opportunities and challenges. The department of Marketing and International business provides a more contemporary set of skills, hands on experience and appropriate knowledge for its students to meet those flourishing career opportunities and job market demands.

Career opportunities for students graduating with a Major in Marketing include Public Relations Manager, Promotions Assistant, Marketing Coordinator, Marketing Specialist, Customer Services, Marketing Consultant, Product/Brand Manager, Social Media Manager, Buying Agent, Broker, Marketing Research Analyst, Customer Service Representative, International Trade Specialist and Sales Manager.

Contacts

College of Management and Technology - El Alamein

AASTMT, New El Alamein City, Matruh, Egypt.

Tell: 19838

Facebook:

https://www.facebook.com/CMT.alamein?mibextid=LQQJ4d