Integrated Marketing Communication program students at CLC Smart Village won second place for their awareness project "Ghalya" at the 6 October University Media Festival.
The project discussed the issue of indebted women (Gharemat), aiming to raise awareness about the dangers of this social phenomenon and support women in crisis through a fully integrated marketing campaign including ads, a website, digital content, and collaborations with influencers.
Supervised by: Dr. Ayman Abdel Hadi and Mr. Hesham Hamed
With support from teaching assistants Ms. Shahenda Ayman and Ms. Menna Al-Thaqabi
Project team: Amira Samir, Hassan Khalil, Nancy Ahmed, Nadia Azzam, Malak Kareem, Mariam Khaled, Shahd Diaa, and Zoha Refaat
The Media and Digital Transformation Foundation announced the results of the 2nd International Edition and the 5th Arab Edition of the Media Creativity Competition, which encompassed research and creative projects at all levels. The 2025 edition witnessed remarkable participation from 118 universities, colleges, and educational institutions, with a total of 512 projects competing at the local, Arab, and international levels.
First Place: "The Session – You Are at the Heart of the Story" A distinguished project by the College of Language and Media (Smart Village Branch), Arab Academy for Science, Technology, and Maritime Transport, Egypt. The work stood out for its innovative storytelling approach, placing the audience at the center of the narrative and blending creativity with impactful media production techniques.
The Media and Digital Transformation Foundation announced the results of the 2nd International Edition and the 5th Arab Edition of the Media Creativity Competition, which encompassed research and creative projects at all levels. The 2025 edition witnessed remarkable participation from 118 universities, colleges, and educational institutions, with a total of 512 projects competing at the local, Arab, and international levels.
First Place: "Forgotten Faces" – Another award-winning project from the College of Language and Media (Smart Village Branch), Arab Academy for Science, Technology, and Maritime Transport, Egypt. This project impressed the judges with its strong visual narrative, shedding light on overlooked stories and voices, and demonstrating exceptional research and production quality.
CLC Smart Village has won an award in the Artificial Intelligence in Media (AIM) Awards, under the advertising category, for an innovative commercial for Corona chocolate, entirely produced using artificial intelligence technologies.
The advertisement was created as part of the "Artificial Intelligence Applications in Digital Media" course during the Spring 2024–2025 semester. The project aimed to revive authentic Egyptian products and enhance local identity through innovative technological approaches using AI.
The project was supervised by Dr. Soheir Osman, Professor of Journalism, along with teaching assistants Thowayba Mohamed and Merihan Mattar, and was produced by the talented students: Habiba Zaghloul, Basma Mohamed, Donia Amr, and Basmla Ragab.
