Marketing & Pharmacoeconomics (1 hr Lecture+1 hr Tutorial)

Description

The course introduces the basic concepts of health economics, learning basic terms of health economics and understand key principles. Topics cover the economic mechanisms of health care markets as market failures, and government intervention. The course covers the key components of health care financing, and some methods of how to contain health care expenditure. Alongside the major definitions in health technology assessment, the different models used in pharmacoeconomic studies to evaluate and compare the economic aspects of medication use, budget impact analysis and their uses. Moreover, students should get familiar with different methods of pricing among which value-based pricing. The course also aims to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Program

Bachelor of Pharmacy - PharmD (Clinical Pharmacy)

Objectives

• By the end of the course students will be able to: a. Knowledge and Understanding a.1. Outline business administration, supply chain, ethics of health care and pharmacy profession a.2. Explain basics marketing strategies a.3. Define the basic concepts of business administration and accounting used in pharmacy practice. a.4. Define the basic concepts of pharmacoeconomics.. b. Intellectual Skills b.1. Analyze organization management system of different healthcare organizations. b.2. Appraise the costs and consequences of the used pharmaceutical products and services b.3. Examine organization’s financial health b.4. Analyze activities that comprise marketing management c. Professional and Practical Skills c.1. prepare different marketing strategies c.2. Organize market research, product management, pricing, promotion, sales force management and competitive analysis. c.3. Apply the code of ethics in different healthcare organizations c.4. plan for assessing and solving marketing problems d. General and Transferable Skills d.1. Develop communication skills techniques clearly by verbal and written with patients or healthcare professionals to improve relationships and achieve proper health goals d.2. Verify the significance of pharmacoeconomics in enhancing the safety and efficiency of patient care. d.3. Manage conflicts at work place