Community Service and Continuing Education  Alexandria

Professional Diploma in Sales and Marketing 22

 

 

 

As the fields of marketing and sales continue to evolve, staying up-to-date on new skills, applications, and concepts becomes increasingly important. The Professinal Diploma in sales and marketing give participants the competitive edge they need to make better decisions and stay abreast of current marketing practices. Through a balance between knowledge & practical skills in marketing foundations, participants will continually improve their abilities and remain as valuable assets to their companies. The Professional Diploma is an ideal way for participants to advance their professional knowledge, learn about current marketing theories and applications, and explore new career options.

The Professional Diploma will take participants through the marketing management process, marketing analysis and intelligence, successful planning, robust product / pricing / distribution decisions, effective communication, and successful selling processes and techniques. This Professional Diploma is geared towards helping participants take their businesses to the next level.

The diploma is divided into two parts:

Core : Minin Certefficate in Ssales and Marketing 

  1. Essentials of Marketing.
  2. Negotiation Skills.
  3. Personal Selling.
  4. Consumer Behaviors & Merchandising.

Note : Each Module: 32 Hrs./ 8 Lectures / 8 weeks.

 

Elective : Professional Diploma in Marketing & Brand Stratigies 

  1. Marketing Reasearch. (30) Hrs.
  2. Integrated Marketing Communication. (30) Hrs.
  3. Branding & Brand Strategies. (40) Hrs.
  4. Digital Strategies.  (28) Hrs.

 

Elective : Professional Diploma in Sales Management

  1. Principles of sales management. (32) Hrs.
  2. Forecasting Market Demand & Sales Budget. (32) Hrs.
  3. Quotas and Territory Management. (32) Hrs.
  4. Managing the Sales Team.  (48) Hrs.
  5. Key Account & Customer Relationship Management.  (32) Hrs.

 

NoteThe student must obtain the fourth level in the English language test to join the diploma

For more info please conect us : 0109-155-2448  / (03 )4256415 - 4252058

Whatsapp : Wabor El-Miah Branch - Alexandria

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