Description

This course is designed to emphasize the importance of sports events planning and management locally and globally in social and economic terms. It presents how events are increasingly viewed as an essential sector of tourism, and are crucial in destination marketing. There are many cities that target the sports events sector and many venues where events are produced. This course therefore provides a comprehensive overview of sports events management, covering all types of sports and event destinations, venues and operations. Specific attention is paid to the analysis, management and monitoring of the economic and tourism benefits of the sports events sector. The course provides different examples and case studies with practical advice on how to plan, prepare and implement events successfully. The course is designed to provide sport managers with the knowledge necessary for planning and operating sports and recreation facilities and events.

Program

MBA

Objectives

• By the end of this course, each student should be able to: • Develop awareness of sports events management. • Develop knowledge of different types of sports events in different contexts. • Understand the nature and significance of sports events in the context of destination management and tourism. • Apply generic management and marketing principles to the sports events planning, monitoring and evaluation of events. • Identify the relevant aspects of events planning and management. • Explain the basic issues related to planning facilities, including site selection, design and the construction process. • Explain the different forms of public and private funding of sports facilities and ethical issues involved in utilizing public funds. • Explain the event and facility issues pertinent to participants, spectators and sponsors. • Describe the operation of venues and events including staffing, box office management, security, concessions, and maintenance. • Explain the legal issues facing event and facility management including the risk management process. • Analyze the process of event bidding and venue selection. • Explore facility management and operations. • Apply models and concepts to evaluate the challenges and opportunities in hosting and managing major sporting events. • Evaluate and effectively measure the impact of sports events. • Evaluate case studies of major sporting events to identify best practice. • Design and develop effective processes for the different stages of event management.