Description

The course introduces the main concepts of sport and the media within a framework, which very much encapsulates the fact that we live in a world immersed in sport media. It is a highly practical media course which help students produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media. It discusses the evolution of sports media from the early sportswriters to the day when athletes control their own messages via social platforms example: Twitter. Also, students will understand reporting on ‘live’ sporting events that often captivate the nation and the world, interview elite athletes and coaches, and host your own podcast and TV panel show. The sports media course offers a wide range of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, sports media entrepreneurship and communication as well. This module aims to introduce students to the sports media field and the communication process. Also, enhance and build the ability to work across platforms, channels and disciplines in digital and emerging environments. In addition to familiarize the concept of integrating the different media tools to deliver the intended message in sports. The course develops literacy and critical-thinking skills about the sports industry and its relationship with the media. The emphasis is on the complexities of the subject area, which has gradually seen sport become headline news through the growth of media technologies.

Program

MBA

Objectives

• By the end of this course, each student should be able to: • Comprehend the foundation of sports media. • Identify and understand the key role that sports and the media has played in developing different societies. • Appreciate an understanding of the main sports and the media theories relating to various organizations, key stakeholders and the industry itself. • Gain knowledge of the sports communication process. • Understanding how to plan and produce an effective sports communication process. • Integrate knowledge in professional practices in the sports media field. • Analyze factors affecting the sports communication process. • Research and reflect on a range of media strategies within the sports industry. • Hold professional skills and techniques in sports media practice. • Apply basic numerical and statistical concepts as well as tools and technologies appropriate for the communications professions in which they work. • Apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world. • Reporting and communicating in sports events. • Critically evaluate a number of sports industry problems and how the media might be utilized to solve or manage them.