Liner Shipping Management

  • Graduate School of Business |

Description

This course explores the issues of national regulation of liner shipping. Transport policy is undergoing major changes which transcend national boundaries. Meanwhile, strategic alliances and mergers are changing the face of the liner shipping business. A re-examination of competition policy as it relates to liner shipping is underway.

Program

MBA

Objectives

  • The objective of this course is examine the changing regulatory climate for the liner shipping industry and explore managerial thinking about co-operation and competition within the industry. Using comparisons from the rail and aviation industries, the course develops guiding principles for a common regulatory policy for liner shipping while proposing a framework for shipping managers to guide strategy formulation and implementation in this new business environment. Upon completion of this course, students should be able to: • Understand the liner shipping industry and its regulation. • Comprehend the Strategies of liner companies. • Develop the Keys to successful liner strategy implementation. • Practice Case studies from the liner shipping industry. • Demonstrate competition issues in liner shipping.

Textbook

• Sea Change in Liner Shipping: Regulation and Managerial Decision-Making in A Global Industry, by Mary Brooks (2000), published by Elsevier Science Ltd.

Course Content

content serial Description
11. Introduction to the liner shipping industry and its regulation
22. The Strategies of liner companies
33. Keys to successful liner strategy implementation
44. Case studies from the liner shipping industry
55. Competition issues in liner shipping

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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