Business Analytics

  • Graduate School of Business |

Description

This course introduces the concepts and methods designed to improve the business decision making process. It helps recognize the value in deploying business intelligence. It gives the theoretical and pragmatic basics with hands-on examples. The course gives insight on the technologies, applications and practices needed for the collection, integration, analysis, and presentation of business information. It provides an overview of BI and demonstrates how it facilitates effective implementation of organizational strategies through better business decision making.

Program

MBA

Objectives

  • Upon successful completion of this course, students will be able to: • Analyze managerial decision situations to determine the best methodology to solve them. • Understand data preparation and analysis techniques to make well business decisions. • Learn now how to select, and deploy successful BI systems to support decision making. • Understand data modelling and data visualization • Describe the concepts and components of Business Intelligence (BI). • Critically evaluate use of BI for supporting decision making in an organization. • Understand the technologies and tools that make up BI such as Data warehousing and OLAP. • Understand big data analytics and future trends in business analytics

Textbook

• Business Intelligence and Analytics: Systems for Decision Support, Ramesh Sharda, Dursun Delen and Efraim Turban, Pearson Education Limited; 4th edition 2018.

Course Content

content serial Description
1Business Intelligence, Analytics and Decision Support&Foundations and Technologies for Decision Making
2Data Modelling&Data Visualization and Representation&Data Warehousing
3Data Mining&Predictive Analysis: Text, Web and Social Media Analytics
4Big Data Concepts and Tools
5Future Trends

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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