Description

The course is designed to provide students with the concepts, analyses, and activities that comprise the management of global entertainment enterprises, and with practice in assessing and solving related business problems. As such, the course develops a balanced approach to the business, providing a value-added, “real world” education in the marketing of entertainment products with a considerable focus on customer or user experience and brand placement in motion pictures. The course will also include learning about distribution and exhibition, marketing and building audience awareness, research applications, and preparation for career in the entertainment industry.

Program

MBA

Objectives

• Upon course completion, students should be able to: • Develop knowledge of the basic and unique concepts, terms and management principles that apply to the entertainment industry. • Comprehend various management functions and marketing opportunities within the entertainment business. • Understand the basic economic principles underlying all aspects of the entertainment industry and the challenge involved in marketing and managing entertainment in rapidly changing technological and global environment. • Recognize key strategic issues that cut across the entire entertainment and business landscape. • Learn how brands and products are placed in motion pictures. • Develop customer experience to retain the audience of entertainment businesses. • Develop knowledge of sports and entertainment strategies in the business and global marketplace.