Description

This course emphasizes the principles of modern leadership, management theories and its practices. It will allow students to focus on leadership in media and business professions from both theoretical and practical perspectives. There will be a unique and proven blend of disciplined exposure to high-level industry specific information; senior level leadership, styles and communication strategies; and personal inventories to better assess individual strengths and weakness as well as insights into team-building and performance. Specific case studies will translate management and leadership development into applied, real situations in the media management industry. The course also includes the dramatic changes in media technology and how the consolidation of media companies requires new management and leadership styles and skills plus a greater sense of integrity and public service.

Program

MBA

Objectives

• Upon course completion, students should be able to: • Develop awareness of the relationship between management theories and leadership. • Comprehend the challenges to leadership profession in the media management context • Analyze the different styles and communication strategies of leaders. • Apply the concepts of leadership traits and styles in different contexts. • Critically explores key issues and forces shaping the development of media leadership in a global context, particularly convergence of activities, interactivity with audiences and teams. • Develop a capacity for applying the concepts of coaching, mentoring and facilitating and debate the values • Analyze the approaches to creating and leading teams