Description

This course provides knowledge with regards to social media marketing. Specifically, through the knowledge of platforms and websites to promote a product or service. Further to that, this course helps distinguish the difference between social media marketing, and other dominant terms in academia like e marketing and digital marketing. Due to content being a very prominent element of the social media realm. This course also introduces the student to the notions and practices of content marketing.

Program

MBA

Objectives

• Upon completion of this course, students should know how to: • Advance knowledge and understanding of the essential topics with regards to the creation and implementation of an overall marketing strategy. • Develop knowledge essential to creating the grounding bases for the creation of an effective content and digital marketing strategy. • Be aware of storytelling approaches in the digital marketing sphere. • Comprehend the characteristics of practical and research models in the topics of social media and content marketing. • Learn about the importance of content marketing as part of an effective and holistic marketing strategy. • Be able to understand the Social Media Ecosystem and how it helps businesses attract, engage and delight customers. • Better contextualize major social media channels uses for marketing efforts, analyze their efficacy, and propose strategies for growth. • Generate ideas for meaningful content creation. • Have hands on experience with a vast array of marketing strategies as a demonstration of the advanced principles of social media marketing. • Have deep rooted analysis of actual marketing practices from a variety of social media stories. • Analyze why certain content gets shared and how to improve the virality of content. • Develop and create a consistent experience across all of a company’s external channels. • Establish types of goals (engagement, revenue, reach, traffic) in developing social media and content marketing plans. • Develop Critical thinking, deep rooted analysis, advanced digital media terms, presentation skills and business writing skills. • Learn how to produce content, how to curate content, how to design content, and how to create shareable content via the social media platforms. • Use of content marketing via the social media platforms to have a unified message.