Graduate School of Business  Alexandria

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Key Accounts

  • Graduate School of Business |

Description

This course is a combination of both the conceptual framework and the real experience in Key Account Management (KAM). This Course is dedicated to equipping students with the necessary management skills for effective and efficient key account and sales management, aiming to maximize customer satisfaction and profitability of the company.

Program

MBA

Objectives

  • Upon completion of this course, the student should be able to: • Learn how to identify key customers. • Identify how to retain & obtain key customers. • Recognize how to develop key customers.

Textbook

Data will be available soon!

Course Content

content serial Description
1Definitions and Purpose
2Analysis: Opportunity and Value
3Relationship Management
4Achieving Key Supplier Status
5Making it happen: Preparing for KAM

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Master
  • Code: ISM632
  • Credit hrs: 3
  • Prequisites:
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