Description

This course will focus on both the entrepreneurial aspect and continuing management of small businesses. The course will generally define small business, for purposes of this course, to be geographically local, have fewer than 100 employees, and where one or a few individuals provide initial financing. The course will focus on leadership, decision making, management, marketing, financial controls and other necessary processes to insure the successful start-up and long-term health of the small and medium business enterprises. This course aims to introduce the basics of entrepreneurship and small business management. It also aims to introduce methods of establishing and managing a small and medium businesses.

Program

MBA

Objectives

• Upon completion of this course, students should be able to: • Understand what entrepreneurship is and how it differs from ongoing management of a small business. • Be able to analyze small business external and internal environments: competitors, customers, suppliers, legal issues, financing, ethical issues and social responsibility. • Understand and interpret business and economic indicators. • Demonstrate marketing, management and financial knowledge and skills required to operate a small business. • Critically examine the relevant issues of small business development leading to the success or failure of an enterprise. • Understand how business ideas come into being and how they can be tested for practicality. • Understand the various challenges of new business management, including marketing, financing, human resource management, expansion, cost management. • Understand that sustainability can be a real feature and a real selling point in a business. • Comprehend the operational components of a business—How to organize the work. • Understand specific methods of featuring sustainability in the business idea, business management. • Understand various start-up methods, including buying an existing business, franchising, or taking over family firm. • Comprehend the short-term and long-term issues to deal with in running one's own business including the start-up methods, expansion, efficiency management and development of management skills. • Analyze how businesses can apply sustainability principles through their start-up and expansion process.  Analyze successful examples of how businesses have started up as environmentally friendly and socially responsible entities. • Understand the range of legal regulations that affect starting a new business. • Identify the components of a solid business team such as employees, suppliers, and distributors, and techniques used in identifying personal and business characteristics that will enhance a business.  Combine business entrepreneurship, business start-up essentials, business management expertise, sustainability principles, primary and secondary research skills, and business communication techniques into the creation of a sustainable business plan.  Evaluate the weight of environmental and social sustainability consideration in entrepreneurial decisions.