Description

The main aim of this course is to provide students with relevant instruments for assessing the opportunities and impact of information and communication technologies in the tourism and hospitality sector; to highlight the different responsibilities of parties involved in the definition of e-tourism and hospitality. This course aims to familiarize students with the importance of using the internet in hospitality and tourism industry. it aims to introduce to the dynamic interaction of Information and Communication Technologies (ICT). It presents the use of both hardware and software in tourism organizations.

Program

MBA

Objectives

• Upon completion of this course, students will be able to:  List the new e-tourism tools and the new Internet methods for marketing to improve the comprehensive management of the company.  Assess the impact of the Internet in the evolution of the role of a Destination Management Organization  Define what a Destination Management System is and identify the main barriers to its development. Also, to highlight the importance of the public-private partnership in the implementation of a Destination Management System.  Identify the key elements of a national e-tourism strategy. Identify the major measurements used in Internet market research.  Develop a global and strategic view of the management and marketing tools related to the new Internet era.  Inspect the quality of tourism products and services, using the available quality tools, systems, and standards.  Question the reason why travel agencies’ business models no longer fit the internet age.  Analyze the attitude of travel agents toward the use of technology.  Formulate strategies for the sustainable development of tourism companies and destinations, considering environmental variables.  Examine the Internet’s impact on intermediaries as well as destination marketers.  Apply new internet technologies to selling products, services, and tourist destinations.  Employ projects and business initiatives, both in the traditional area and in that of e-tourism.  Practice the techniques that are most used to implement effective knowledge management.  Employ data analysis tools for the data collected from the internet.