- Degree Master
- Code: HTM929
- Credit hrs: 3
- Prequisites:
This course aims to enable student to analyze the components of the hospitality and tourism industry while identifying potential career paths within this industry. The student will be introduced to entities within the hospitality industry and develop an understanding of tourism impact on local economies.
MBA
Scahik, V., Hermann, P. and Du Plessis, L. (2016) An introduction to tourism and hospitality management: a services approach, Van Schaik Publishers. Bowen, A., Jones, P., & Lockwood, A., (2018). Best practice in tourism, hospitality and leisure. Newbury, England: Threshold Press. Brotherton, B., (2013). The international hospitality industry: Structure, characteristics and issues. Oxford: Butterworth-Heinemann. Harrison, J., & Enz, C. (2015). Hospitality strategic management concepts and cases. New Jersey: John Wiley & Sons.
content serial | Description |
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1 | Definition and dimensions of hospitality and tourism management & Managerial work in a hospitality and tourism organization and the influences of the characteristics of business operations, ownership and affiliations, and the environment on the organization |
2 | General characteristics and components of the environment(s) in which these businesses operate & Principle of co-alignment and the strategic planning process in hospitality and tourism organizations |
3 | Globalization of hospitality and tourism businesses: motivations for, issues, and strategic approaches & Risk management in tourism and hospitality industry |
4 | Government role in tourism and hospitality operation |
5 | Tourism destination competitiveness |
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