Description

This course deals with the international aspects of marketing management. Special emphasis is given to understanding international markets, the changing environment of international trade, and the nature of international competitiveness. The course deals with the implications of the above forces for marketing strategy.

Program

DBA

Objectives

• The objectives of the course are to: • Enable students to learn the basics of the international trade environment. • Be aware of the global markets and its setting. • Make students understand the international marketing as a managerial challenge. • Stress on the emphasis is on analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of true world markets in a dynamic setting. • Make students develop the required skills in accessing competitive challenges and opportunities confronting today’s international marketers and formulating international marketing strategies.