Graduate School of Business  Alexandria

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Integrated Marketing Communication ( IMC)

  • Graduate School of Business |

Description

Integrated Marketing Communication ( IMC)

Program

DBA

Objectives

  • This course was given to practice the integration between advertising and marketing communications and to allow the students to apply concepts as often as possible.

Textbook

To be determined by the lecturer at the beginning of the course.

Course Content

content serial Description
11. The consumer, marketing communications and how brands are built 2. Organizing and budgeting for marketing communications
23. Creative strategy (IMC strategies for building brands) 4. Media planning and strategy
35. Evaluating media options 6. IMC Functions: (Channel Marketing, Consumer Sales Promotion, Trade Sales Promotions, Co-Marketing, Personal Selling, Public Relations and Brand Publicity, Direct Marketing and Customer Service, Product Placements, Events, Sponsorship and Packaging)
47. Social Media Marketing 8. International Marketing Communication
59. Effectiveness, measurements and evaluations of IMC campaigns

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Doctorate
  • Code: DBA9M6
  • Credit hrs: 3
  • Prequisites:
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