- Degree Master
- Code: MKT951
- Credit hrs: 3
- Prequisites:
This course trains the students to develop hands-on experience in using the most common statistical methods in marketing research in order to produce reliable and user-friendly information. Descriptive as well as inferential; i.e. conclusive statistical techniques are handled, together with their applications in segmentation, positioning, product, packaging and advertising studies.
MBA
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