Graduate School of Business  Alexandria

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Marketing Research

  • Graduate School of Business |

Description

This course is a study of the science and application of marketing research in business and public organizations. It covers the areas in which marketing research is needed. The research process including problem definition, briefing, proposals, research design, data collection, analysis, interpretation and presentation of findings is also included. The course will place emphasis on the balance between scientific and practical decision-making support requirements.

Program

MBA

Objectives

  • On completion of this course, students will be able to: • Outlining and explaining the main foundations, concepts and principles of marketing research and its role in modern organizations. • Learning and acquiring a basic understanding of the process and techniques of marketing research. • Familiarizing and be aware of the jargon terms of the marketing research discipline and industry.

Textbook

Data will be available soon!

Course Content

content serial Description
1Introduction to Marketing Research &Defining the Marketing Research Problem and Developing an Approach
2Research Design&Measurement and Scaling: Fundamentals and Comparative Scaling
3Questionnaire and form Design &Sampling: Design and Procedures
4Data Preparation and Analysis &Presenting the Results
5Traditional and Contemporary Applications of Marketing Research

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Master
  • Code: MKT937
  • Credit hrs: 3
  • Prequisites:
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