Description

The course examines the positioning of organizations’ marketing activities through investigating the customers and competitors as an external profile, in addition to performing self-study and portfolio analysis as an internal profile. This course is focused on developing and implementing Marketing strategy. Students are expected to demonstrate in-depth knowledge of marketing theories, concepts and tools; and apply them to real life business cases.

Program

MBA

Objectives

• The course objective is to:  Help students become aware of the major aspects in planning and controlling of marketing operations.  Develop students’ marketing skills by assist them to locate marketing activities and formulate alternative business strategies whether for declining or mature markets in a strategic context.  Extend the students’ knowledge in the critical and advanced issues in the marketing field.