- Degree Master
- Code: MKT934
- Credit hrs: 3
- Prequisites:
The objective of the course is to provide students with absolute understanding of consumer behavior including consumer decision process and the influence of environment and individual differences on the buying decisions. The course introduces methods of influencing the consumer behavior and how they are used to enhance the effectiveness of the marketing efforts of business organizations.
MBA
Data will be available soon!
| content serial | Description |
|---|
| 1 | Introduction, Consumer decision process and problem recognition |
| 2 | Information search, alternative evaluation and selection |
| 3 | Outlet selection and purchase, post purchase processes |
| 4 | Organizational buyer behavior&Group influence, perception |
| 5 | Learning, memory, motivation, personality and emotions&Attitudes, self-concept and life style |
| 1 | Introduction, Consumer decision process and problem recognition |
| 2 | Information search, alternative evaluation and selection |
| 3 | Outlet selection and purchase, post purchase processes |
| 4 | Organizational buyer behavior&Group influence, perception |
| 5 | Learning, memory, motivation, personality and emotions&Attitudes, self-concept and life style |
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