Description

On successful completion of this module, students should be able to: • Demonstrate a critical understanding of the role and function of marketing in a variety or market and organisational contexts. • Critically evaluate and utilise marketing research data and methods to a given marketing situation. • Apply and evaluate the principles of organisational and environmental audits to inform marketing strategies, decisions and objectives. • Develop and justify a marketing plan and mix for a given target market.

Program

Cardiff Met.

Objectives

• • To provide students with a practical understanding of how the dynamics of the market, the business environment, customer trends and behaviour and the organisation’s own capabilities impact upon its ability to develop and deliver profitable customer propositions. • To apply key theories, concepts and techniques to develop an in-depth understanding of a market • To develop appropriate marketing strategies and plans.