Description

On successful completion of this module, the student should be able to:rn rn•Evaluate and reflect on the influences driving demand within the business to consumer and business to business markets and the factors influencing the strength of their influencern•Critically assess the debate that surround corporate values and social responsibilities. rn•To analyse competition and customer requirements in order to identify oppertunities for competitive advantage within an industry.rn•Identify different types of strategic change programmes and assess the value of different leadership styles in managing strategic change. rn

Program

MBA Dual Degree

Objectives

• The aim of this module is to develop understanding in the formulation and implementation of strategy in all types and size of organisations within private, public and third sectors. In the development of understanding the exploration of internationalisation, sustainability, corporate values and social responsibility informs the curriculum. Students should be able to synthesise information to inform strategic decisions and actions demonstrating awareness of complexity, risk and uncertainty from multiple perspectives in a dynamic business environment.