Graduate School of Business  El Alamein
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Advanced Studies in Marketing

  • Graduate School of Business |

Description

Advanced Studies in Marketing

Program

DBA

Objectives

  • This course is an in-depth examination of marketing environments and marketing activities and their impact on organizational operations in competitive business settings. The course covers both domestic and international structure of the marketing functions. It particularly focuses on topics related to Ethical, Legal, Social, and Public Policy Issues in Marketing, Healthcare Marketing, Green Marketing, Tourism Marketing, and Food Marketing.

Textbook

To be determined by the lecturer at the beginning of the course.

Course Content

content serial Description
11.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing 2.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing
23.International (latest marketing theories, new methods, trends & tactics) Marketing 4.International (latest marketing theories, new methods, trends & tactics) Marketing
35.Healthcare Marketing 6.Green Marketing
47.Tourism Marketing
58.Food Marketing
11.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing 2.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing
23.International (latest marketing theories, new methods, trends & tactics) Marketing 4.International (latest marketing theories, new methods, trends & tactics) Marketing
35.Healthcare Marketing 6.Green Marketing
47.Tourism Marketing
58.Food Marketing
11.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing 2.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing
23.International (latest marketing theories, new methods, trends & tactics) Marketing 4.International (latest marketing theories, new methods, trends & tactics) Marketing
35.Healthcare Marketing 6.Green Marketing
47.Tourism Marketing
58.Food Marketing
11.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing 2.Public Policy Issues (Ethical, Legal & Social Issues) in Marketing
23.International (latest marketing theories, new methods, trends & tactics) Marketing 4.International (latest marketing theories, new methods, trends & tactics) Marketing
35.Healthcare Marketing 6.Green Marketing
47.Tourism Marketing
58.Food Marketing

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Doctorate
  • Code: DBA914
  • Credit hrs: 3
  • Prequisites: -
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