Description

1.Knowledge & understanding 2.Intellectual skills 3.Professional & practical skills 4.General & transferable skillsThroughout this course students should acquire the competencies listed under each heading as follows; 1.1 Understandcopywritingbasic tools and how it works.1.2 Explorethe power of copywriting and its potentials to affect different aspects of Integrated marketing communication. 1.3Introducestudents to the fundamentals of online & offline copywriting 2.1 Practice how to use structure copies in a perfect wayfor Integrated marketing communication2.2 Analyze howcopies fail orsucceed2.3 Illustrate how to use the digital tools for different types and targets of copies By the end of this course students should be able to:3.1 Understand the fundamentals of designinga copy writeto sell a product 3.2 Create a perfect sales letter3.3 Write headlines that grab readers3.4Write for irresistible offer 4.1 Apply creativeskills to haveprofessional copies4.2 Apply AI in creation process of copies

Program

Media**

Objectives

• This course is designed to providestudents with advanced knowledge regarding copywriting in the context of Integrated marketing communications. It also introduces a number of key principles that guide the practice of copywriting