Description

1.Knowledge & understanding 2.Intellectual skills 3.Professional & practical skills 4.General & transferable skillsThroughout this course student should acquire the competencies listed under each heading as follows: 1.1 Define the role of marketing plan1.2 Define the creative strategy1.3Define a brand, its image and its worth. 1.4Identifywhat makes a creative brief1.5. Understandthe creative process1.6Recognize the components of a copy 2.1 Practice how the production issetin the context of Integrated marketing communication.2.2implementcreative process2.3 Illustrate how to use the digital tools offor different types and targets of advertising By the end of this course students should be able to:3.1 Put a planforIMC 3.2 Know how to position a brand3.3 Choose various tools and methods for creating an IMC production3.4Plan towrite a copy for IMC3.5Find good ideas to be implementedfor an IMC production 4.1 Create a conceptof IMCwith different implementations.4.2 Apply IMC strategy.4.3 Apply analysis skills to create professional campaigns4.4 Create programs and campaigns.

Program

Media**

Objectives

• This course introduces studentsto a new level of production.The students will be ableto elevate theirprevious knowledge of production processand enhanceit. This course will provide students with knowledge on the methodological as well as theoretical aspects of the integrated marketing communicationprocess