Description

1.1 Define marketing research, objectives, and types. 1.2 Define the importance of advertising research. 1.3 Define advertising and marketing methods for advertising research . 1.4 Identify marketing and advertising problems. 1.5. understand types of advertising research. 1.6 Recognize the key elements of creating research strategy and types . 1.7 Expand their analytical and cognitive skills through learning experiences in designing advertising research . 1. 8 Identify the technical aspects of advertising research 2.1 Practice how advertising research are set. 2.2 Analyze how to design advertising research . 2.3 Perform a problem analysis. 2.4 Illustrate How to use the tools of research methods for different types and targets of advertising research . 2.5 Apply how to write the research report. 2.6 Create a problem solving approach. 2.7Link both targeting the markets and the customers' segmentation together to give a more coherent image of the advertising research. By the end of this course students should be able to : 3.1 Plan for different types of advertising research. 3.2 Plan for research methodology for advertising problems. 3.3 Choose various tools and methods for the best analysis. 3.4 Plan to analyze research data. 3.5 Plan for write research report. 3.6 Evaluate the effectiveness of advertising. 3.7 Plan to analyze research results .. 4.1 create a concept of research with different implementations. 4.2 Manage research problem. 4.3 Apply analysis skills to create a professional scientific advertising research . 4.4 Apply research marking strategy. 4.6 Create programs and campaigns.

Program

Media**

Objectives

• This course introduces students to a new level of marketing research. The students will manage to take their previous knowledge of advertising research basics and elevate it. This course will provide students with knowledge on the methodological as well as theoretical aspects of the advertising process. Students will also be able to implement research tools and apply it , along with the technical aspects, to start successfully creating a comprehensive advertising campaign according to scientific biases This course will also provide students with a strong background in analyzing and learning about consumer behavior , segments of markets and media .