Description

1. Knowledge and Understanding 1.1 Understand the fundamentals of new models of dissemination of information 1.2 Comprehending the role of AI technologies in developing radio and TV. 1.3 Identify the basics of content creation in different formats. 2. Intellectual Skills 2.1 Recognize different types of digital viewing experiences. 2.2 Understand the shift in news delivery formats. 2.3 Analyze television and radio current environments in the digital era. 3. Professional and Practical skills 3.1 Understand the principles associated with content creation on social media 3.2 Identify the basic aspects related to the user generated content 3.3 Analyze the shift in the quality and timeliness of information in the digital era. 3.4 Develop an understanding for the new roles that emerged with the digital media content along with how to fulfill them successfully. 4.General and Transferable skills 4.1 Address recently identified technologies applied in broadcasting. 4.2 Understand the whole production process involved streaming applications. 4.3 comprehend the needs of the audience from the digital broadcasting formats. 4.4 Identify the required research skills required for digital media content.

Program

Media**

Objectives

• The broadcast media industry is changing at a rapid pace. With so much content, information and news available to everyone at their fingertips, the focus of this course is introducing the students with the skills and information needed to comprehend the shift of the quality and timeliness of the information in the new age of digital broadcasting. In addition, students will be able to identify new innovative ways to disseminate information, like streaming news service.