Description

1.Knowledge & understanding2.Intellectual skills3.Professional & practical skills4.General & transferable skillsThroughout this course students should acquire the competencies listed under each heading as follows 1.1Define how to build a high-converting website 1.2 Identify how to useanalytics for a better digital media campaigns in the future1.3Manage affiliates and partnerships to deliver highly targeted leads 2.1 Practice how to use e-commerce and retail partners to scale merchandizing2.2 Analyze howdigital media campaigns succeed2.3 Illustrate how to use the digital tools offor different types and targets of digital media By the end ofthis course students should be able to:3.1 Build a high-converting website3.2 Create appealing content for digital campaigns3.3 Use analytics to interpret results 3.4Manage affiliates and partnerships to deliver highly targeted leads 3.5Find good ideas to be implemented for digital media campaigns 4.1Apply analysis skills to create professional campaigns4.2Create programs and campaigns.

Program

Media**

Objectives

• This course introduces students tohow to run a digital media campaign.This course will provide students with knowledge on the methodological as well as theoretical aspects of the digital media campaigns. This course will also provide students with a strong background increating a digital media campaign.